PROGRAM GOALS
500+
Projects for
Creatives
1,000
Small Businesses
to Service
30+
Webinars to help
Small Businesses
ABOUT
LAOPTIMIZED
LA Optimized is a program launched by Los Angeles Mayor Eric Garcetti on January 2021 to bridge the digital divide and help small businesses access the assistance they need to adapt and compete in the digital marketplace. In recognition of the setbacks small business faced during the pandemic, this programs aims to provide the resources, tools, and services necessary to help them remain competitive, grow, and thrive.
The program is made possible in partnership with Ernst & Young's Entrepreneur in Residence (EIR) Program, Mayor's Fund for Los Angeles, Art Center College of Design, and USC Center for Economics. Services provided through the LA Optimized program is funded by donors. If you are interested in donating towards this effort, please use the form below to contact us.
- L.A. Optimized Team
Join us for the
LA OPTIMIZED
ACCELERATOR ACADEMY
NEW WEBINARS AVAILABLE EVERY FIRST TUESDAY OF EVERY MONTH
The Accelerator Academy provides businesses e-commerce growth and marketing support through its educational programming with the collaboration of corporate donors, non-profit partners, and subject-matter experts. The Accelerator Academy is made possible in partnership with the University of Southern California (USC) Sol Price School of Public Policy Center for Economic Development. ALL businesses are welcome to join! Registration is required.
Watch October Webinar:
Expand your business's
marketing reach with
PINTEREST!
Join us in the month of October and gain access to expert advice directly from PINTEREST that will help you expand your business's marketing reach!
Did you know shoppers on Pinterest spend 2x more per month than people on other platforms? Pinterest drives 10x higher branded searches off-platform, compared to others? So whether you’re building brand awareness, consumer trust or driving conversions, get to know how PINTEREST can help you drive better engagement, and stronger results.
MID YEAR REVIEW
Seo Marketing, Accounting Technologies, and more!
Doing Business with
the City of Los Angeles
Get ahead this summer by learning how to bid for a
government contracts with this 3-part webinar series.
OFFERING
FREE SERVICES
Businesses must have a current Los Angeles City Business Tax Registration Certificate (BTRCT) to apply. Space is limited. Priority is provided to brick and mortar businesses within L.A. City boundaries with an active BTRC prior to March 2020.
BUSINESS
LISTINGS
Create or optimize your
business listing to ensure
your business is found.
E-COMMERCE
HEALTH AUDIT
Assess the health of your current website and e-commerce capabilities to determine how to best improve your site's performance.
WEBSITE
Create or optimize your
website so that it caters to your business's specific needs.
CREATIVE
ASSETS
Work with Los Angeles creatives who can help provide the branding and creative collateral needed to elevate your business.
Accelerator
Academy
Join us for L.A. Optimized Accelerator
Academy, a monthly webinar series that provides businesses guidance to market and grow in the digital marketplace. Everyone is welcome to attend!
Recovery
Resources
Los Angeles City and partners offer many tools to help your business reopen and thrive beyond the pandemic.
The Los Angeles
Creative Taskforce
Find a Los Angeles creative to help you get noticed in the digital marketplace.
